javascript - Datatables - Change with JQuery -

im setting big data table. need following todo. i've got php var $rowname. im doing kinda php stuff on here , build datatable. need change datatable entrys javascript or jquery. herefore use find or contains method in combination $rowname. there ways ?

so, i've got datatable different rows , columns. 1 named domain. want stuff , change color of domainname red.

my idea this:

$('document:contains(". <?php $rowname ?> . ")').css('background-color', 'red'); 

so need find element matching $rowname , change css or better change text of it.

greats,

traxstar